For each KPI metric there should be a goal and a minimum standard established. In general minimum standards should not be set below profit and loss breakeven threshold for that particular category. For each sales rep, location, and region the KPIs should be reported in relation to minimum standard and in relation to goal. Recognition should be given when reps, locations, or regions exceed goals. These can also be tied into a performance bonus system whereby exceeding a goal will trigger accelerators on P&L or Gross Profit bonuses. Conversely, if minimum standards are not being met in one or more categories corrective and or disciplinary action should be taken.