The first thing to consider in recruiting is what you’re looking for in an employee, this should include; experience, personality traits, availability, and access to reliable transportation. Other factors to consider are your locations demographics. People are naturally attracted to and trusting of individuals with similar characteristics. Age, gender, and ethnicity are delicate subjects when it comes to hiring and can never be used to discriminate against a candidate. However, mirroring your employee demographics to your customer demographics for each particular location can be a useful rule of thumb.
The following are traits that have proved successful:
- Hire based on personality not experience, you can train on the product, with experience comes bad habits.
- Hire someone that needs money, not someone whose parents are making them get a job
- Hire team players not all stars, a solid team will outperform and outlast great individual sellers
- Give someone the opportunity of a lifetime, hire someone whose never had
the opportunity to make this much money
Whatever you decide the employee profile to be, the most important factor is that everyone involved has a clear understanding of what you’re looking for to begin with. Too often location managers have one type of individual in mind, district managers another, and executives yet another.
Coach managers (and all employees for that matter) to always be on the lookout for quality candidates displaying the behavior you’re looking for; friendly demeanor, outstanding customer service skills, professionalism, and salesmanship. Everyday employees interact with individuals that display these characteristics be it customers, waiters, retail sales reps, etc. When they do come across the individuals simple have them say something along these lines, “I’ve been very impressed with your _____ (personality, sales ability, service, etc.), our company is always looking for talented people, if you or anyone you know may be interested I’d be happy to forward your resume to one of our hiring managers. It’s a great industry and great company to work for.” From there they can either direct the recruit to your website to complete an application or have the recruit contact the manager directly and walk them through the application process. If your team is always keeping and eye out and asking quality people this recruiting method can produce impressive results.
Points to remember:
- Professional, custom designed “Now Hiring” signs in each store
- Create “Now Hiring” page on company website
- Promote openings through social media
- Utilize all free online job boards including universities
- Applicant tracking software
- Custom designed Craigslist job postings
- Career Builder, Monster, Simply Hired, Snag-a-Job